A product that parents (and pediatricians) can get behind

Similac, a well-known infant formula brand, needed a comprehensive but clear brochure for a new probiotic blend. It was critical that we understood the product's claims inside and out and that we could back them up. This required close collaboration with our in-house medical, legal, and nutrition experts. Taking complex science and distilling it down into a clear product story was challenging. But, in the end, we created something that educated new parents on one of the most important decisions they make: what to feed their babies.