Brand awareness through sponsorships

Brand awareness was the play for Protective's partnership with the Miami Open. This was a great opportunity to spotlight the brand in a fun, thematic way that resonated with the audience on social. Concise, but clever, messages were elevated "billboard style" visually on the creative for scroll-stopping appeal. Post copy paid off those headlining messages with context about the Protective + Miami Open partnership and a direct call to action that drove to an event landing page where more could be learned about the brand's "commitment beyond the courts."