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Leading a D2C re-brand

Project type

Web redesign, brand voice, social, email

Leesa, a direct-to-consumer sleep brand, needed a complete brand overhaul. Everything from the brand voice to the web presence to the product packaging was refined top to bottom to reflect a more sophisticated, premium version of Leesa. Because the brand's well-known in its vertical for giving back, it was important to maintain its charitable roots and keep the mission front and center: leaving the world better than they found it. And that's how "the pursuit of better" was born. (Better sleep, better materials, better world.)

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